Job seekers

Job seekers turn to social media for tips and tricks

August 20, 2022

After Covid hit the country, Rajasthan-based Prashant Bhansali was quick to notice many posts (on LinkedIn) on job postings being revoked or friends fired. A recent graduate of IIM, Bhansali wanted to use his knowledge from his business school classes to help his friends. Together with his friend Vijay (who only uses the first name), they started mentoring job seekers online.

“Knowing something and communicating is very different. And this is where many of us fall behind when looking for a job with a competitive salary. Our lives have changed because of the advice we received at university. But it might not be accessible or even affordable for everyone,” says Bhansali, 31. Their idea of ​​building a scalable model for the same learnings led them to create – a social media channel helping professionals use their skills to get a better job or pay.

Bhansali isn’t the only one sharing tips and tricks online. There are many with followers in the thousands. itself has 140,000 followers on Instagram, although they started with YouTube first. Another page, YourGrowthDiet, amassed 130,000 followers on Instagram in less than a year. But for the person behind the account, Priya Yadav, it took more than just brainstorming to start creating content.


“I also had a personal account but decided to create a new page because I was too worried about what my friends and family would think of me. On the new page, the first thing I did was to block everyone I could think of and find on IG. It made me feel like it was a safe space now, without any kind of negativity and conversation. I wasn’t afraid of the camera or speaking to an audience, I was just scared of people who knew me,” she explains, adding that this meant starting with zero followers and growing it.

The content Priya does typically revolves around career growth — from how to answer common interview questions to resume design. Initially, it took her months to identify the area or niche where she could create content while adding value. “During my professional career, I have worked with and known hundreds of professionals and many of them contacted me as a mentor, to solve their problems with their bosses or their teams. mentor when i started, someone who could guide me through things, none of my family or relatives ever had a job in a company so it was quite difficult to go through everything by myself,” adds Priya, who continues to work at a company as a product manager.

But some, unlike Priya, have made it their only job. Hyderabad-based Taskeen Fatima Basha started making fitness videos on her YouTube channel, Urban Fight, in 2016. But even after two years, she didn’t have enough subscribers, until she turns to career-related content. According to Basha, the differentiator is the research she and her husband have done, including guest appearances on the show.


“We often work with experts on topics we don’t fully understand. For example, we had a project management expert who answered the most frequently asked questions on the subject. We were never in a rush to make these videos and often take two weeks or more to upload a new one,” says Basha, 34. She is quick to add that contrary to what she feared, it wasn’t the “non-tacky ones” that got her down in the first place. “No matter how hard we tried, we struggled to find subscribers for the first few years. It’s not as easy as it seems to create your own space in the ‘recommended’ section of YouTube” .

But this is where most content creators are “discovered” and then shared. Durga Prasanna Polina was looking to rejoin the IT industry after an eight-year hiatus. While searching online for interview tips, Polina came across the Urban Fight channel and started browsing.

“I had watched several of these videos and they all seemed to share similar advice. But what I liked about Urban Fight was that it talked about the concerns I had as someone re-entering the market. work. Will it be difficult to come back, will I be able to handle the pace, where I will be in the industry as my former peers would have advanced. It helped me prepare for my expectations,” says Polina, adding that she has often shared many of these videos with other friends who are looking for professional growth.


Finding the right type of content to create can be key. Priya started by looking at important questions freshmen might have and regularly reviews comments on her videos for her next topic. But she also adds topics that are close to her personal heart, even though few followers have asked about them. But she admits that creating content requires being creative all the time and it can be exhausting.

“Content creation is a full time job in itself and that, on top of another full time job, can sometimes be very difficult. I constantly juggle the two. I’m super grateful but sometimes it gets a bit I’m good at identifying the beginning of that overload, so I immediately take that well-deserved break and it helps a lot,” she adds.

The challenges for everyone can be different. But Aakash Kadam, co-founder of YouTube’s Skillopedia channel, finds competition with short reels to be the biggest worry.


“In today’s environment where we compete with addictive reels, it is very difficult to hold a person. Even if he watches a video for five out of 20 minutes, that’s precious,” says Kadam, AGE. He is quick to add that with a plethora of content creators, the original content on his channel is often taken over and recreated by someone else. “If someone copies it but changes it, there’s no way to catch it. But if someone takes bits and pieces of it and uses it as their own, YouTube’s sound search automatically puts it on the original channel. But it’s still hard to be ahead in the content game.”

Kadam’s own understanding is that job interview content had seen a dip at the start of the pandemic, but has picked up and is likely at its peak right now. Other skill-based professional content has also increased. With what experts call us “the great resignation,” these content platforms are set to see further growth as professionals turn to their phones for advice and tips.